Juicing gives your digestive system a break from having to breakdown food and zap your energy, after eating. Drinking cold-pressed (read more on why this is better below) juice allows you to flood your body with delicious liquid nutrients and helps your body to flush away toxins.
Yes, your body does naturally detoxify however giving it a rest from processed foods, animal products, alcohol, caffeine and sugar while hydrating it and flooding it with liquid nutrients speeds up the detoxifying process. Helping to curb cravings and resetting your system allowing you to get back on track.
Cold pressed juiceWhat is cold pressed juice and why is hailed as much more superior to than any other juice? Well cold pressing is when the juice is extracted without the use of heat hence the emphasis ‘cold’. If you have ever bought a juice at a juice bar you may have noticed that it has lots of foam on top and has a ‘split’ look to it. This is because most juice bars use a very fast centrifugal juicer which essentially spins a fine grater super-fast in a circular motion, the fruits and veggies are pushed through and juice squirts out the spout. The reason for the foam and split look is because spinning at such a velocity creates heat so the juice is ever so slightly heated as it gets pushed through the juicer and that split effect is actually the start of the decomposition of the juice and its precious nutrients and enzymes.
Cold pressed juicers use a much slower and process. Fruits and veggies are washed, chopped and pulped separately, the pulp is placed between large cloths and a 2,000 pound hydraulic arm slowly presses down on the pulp extracting it very slowly. This process retains all those wonderful high levels of nutrients and enzymes and gives the juice a much more delicate flavour profile. Our juice is bottled and chilled immediately then whisked away to be put through the magical high pressure process.
High pressure processWe use cold high-pressure protection to apply ginormous pressure to our juice instead of heat treating or pasteurising. This locks in nutrients, flavour & freshness giving you the tastiest, healthiest juice possible in a bottle! Below is a more detailed explanation for those who want to understand this magical process!
Let’s be honest it’s all science and not much magic here. The high-pressure process or HPP is a non-thermal (no heat treatment) method of giving shelf life, retaining nutrients and killing off microbes and pathogens that cause spoilage. It is a great natural alternative to chemical and thermal pasteurising as it is environmentally friendly and retains all the flavour and nutrients of the raw fruits and veggies.
Our delicious juice is cold pressed and bottled, the sealed bottles go into giant vats, these are filled with cold water and that water is pressurised to 5000 Bar. If you think of the average car tyre being 35PSI, the HPP water is pressurised to 70,000 PSI. Most microbes and pathogens cannot live in this high-pressure environment and are killed off or deactivated.